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Concept
Note on Setting up 100,000 ICT-enabled Common Services
Centers (CSC) across Rural India
The Development Trap:
Rural incomes are low because of lack of enough income
generating opportunities. Low incomes, in turn, result in
an inability to access information, knowledge, goods or
services, which can help them earn more. Such a
development trap can be attributed to lack of access to
three essential resources necessary for development viz.,
Information, Infrastructure and Services.
Access to information, backed with relevant infrastructure
and services, can not only allow rural villagers to
improve their quality of life but also support and
supplement their existing incomes in a sustainable way.
Therefore, what Rural India needs is a new social contract
- in which there will be reliable infrastructure, provided
at commercial prices rather than given for free. Access to
information and services like e-Governance, micro-credit,
literacy, education, health, etc. through such
infrastructure, can provide a solid foundation for the
economic prosperity of rural India
The CSC Scheme:
The Department of Information Technology (DIT), Government
of India proposes to facilitate the establishment of a
network of more than 100,000 internet enabled Information
and Communication Technology (ICT) access points termed
Common Service Centres (CSC). The CSCs are meant to
provide high quality and cost effective video, voice and
data content, in the areas of E-Government, Education,
Health, Tele-medicine, Entertainment as well as possible
government and private services. The CSCs are proposed to
be rolled out by end of year 2007.
The goal of the CSC Project is to empower the rural
community and catalyze social change through modern
technologies. With a large and heterogeneous geographical
area, the private sector, if sufficiently encouraged, can
play an active role in development and implementation of
the CSC Project in supplementing the Governments' efforts
to realize its vision for the project.
THE APPROACH TO ICT-ENABLED COMMON SERVICES CENTERS (CSC)
A Bottom-up Model: The CSC envisages a bottom-up model for
delivery of content, services, information and knowledge,
that can allow like-minded public and private enterprises
- through a collaborative framework - to integrate their
goals of profit as well as social objectives, into a
sustainable business model for achieving rapid
socio-economic change in rural India. It is the community
participation and collective action, not ICT alone, which
will lead to a behavior change for a sustainable
socio-economic change and long-term rural prosperity
THE PROPOSED FRAMEWORKS
Proposed Infrastructure Framework :
There are two major components of the CSC infrastructure -
Physical Infrastructure and Digital Infrastructure:
Physical Infrastructure would include the site and space
for the CSC as well as other infrastructure like
furniture, storage, security, UPS, Genset, wireless
equipment, telemedicine equipment, etc.
Digital Infrastructure would comprise of all onsite
technology equipment, such as PCs, Printers, Scanners,
Projectors, Digital Camera, Software, Television, etc.
Proposed Services Framework :
End-to-end Services : The key driver for the selection of
content and services would be their end-to-end
applicability. This means that a specific content/ service
should be in a marketable format for it to be selected as
a part of the service network in the CSCs.
Broadly, the services selection would be on their ability
to impact the consumer through saving cost, helping Income
Generation and enabling socio-economic development.
Figure 1: Services Framework

ROLES OF RESPONSIBILITIES OF PRIMARY STAKEHOLDERS
The Scheme would be rolled out to establish CSCs across
the country with an equitable geographical spread, to the
extent feasible, through a three-tier structure for the
States. At the first (CSC) level would be the local
Village Level Entrepreneur (VLE- loosely analogous to a
franchisee). At the second/middle level would be an entity
termed the Service Centre Agency (SCA – loosely analogous
to a franchiser). At the third level would be the agency
designated by the State to facilitate implementation of
the Scheme within the State.
Since the implementation of a mission-oriented project of
this size and scope would pose significant challenges of
project management at the national level as also in
exploiting opportunities to achieve significant economies
of scale, a National Level Service Agency (NLSA) will be
appointed to assist the DIT & the States in carrying all
work related to pre-implementation & implementation phase
of the Scheme. The NLSA would work with the DIT to develop
a Public Private Partnership framework for the Scheme,
coalesce diverse stakeholders to work through common
institutional and contractual frameworks, harness national
level resources, loop best practices, enable transparent
and inclusive process of participation across
stakeholders, undertake to underwrite resources for the
Scheme, standardize design, content and processes into a
replicable collaborative framework and so on.
The structure of the Public Private Partnership (PPP)
arrangement, and the roles of the various stakeholders are
as follows:

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